Strategy. Problem Solving. Implementation. Sustainable Marketing Effectiveness.

Bringing innovation to market is never easy. A big reason: in the early market, customers don’t buy innovation — they adopt it. At 1st Wave Marketing, we help emerging companies build business faster by taking an adoption-focused approach that raises marketing and selling effectiveness.

We do this by taking an integrated, bottom-up approach to strategy, marketing communications, and execution. In the process, we help you build a better understanding of your innovation’s value and the customers who buy it.

We call the approach Adoption-Driven Marketing. We use it to drive all aspects of the go-to-market effort, from strategy to fulfillment.

Whether you engage us for a short-term project or longer-term assistance, we get results using startup marketing practices that really work — the real returns for working with us.