Executive Briefing: Adoption Driven Marketing

If you’re interested in putting Adoption-Driven Marketing to work at your company, we offer a six-hour,
interactive seminar for executives and managers on implementation fundamentals.

Topics include:

• The challenges and pitfalls companies face in bringing innovation to market
• The innovation adoption process
• Comparison of ADM with conventional marketing approaches
• How to promote innovation adoption
• The adaptive ADM process frameworks: active planning, engagement, proposition, positioning,
  and promotion
• How to implement adoption-driven marketing