Practitioner’s Workshop: Practicing Adoption-Driven Marketing

This one day interactive workshop will help marketing and sales managers put Adoption-Driven Marketing into practice in their everyday work. Building on the ADM Executive Briefing, this workshop includes exercises that apply adoption-based principles to real-life situations.

Workshop topics include:

• The adaptive ADM processes of active planning, engagement, proposition, positioning, and promotion
• Managing for marketing results
• How to accelerate innovation adoption through active promotion, including:

• - Evaluation of customer needs
• - Understanding price and value
• - Construction and delivery of a value proposition that works

• How to use active positioning to communicate and build marketplace visibility and credibility
• Making marketing decisions based on active proposition management
• How to implement an active planning process